Antibiotic drug advertising in medical journals.
نویسندگان
چکیده
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
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عنوان ژورنال:
- Scandinavian journal of infectious diseases
دوره 37 11-12 شماره
صفحات -
تاریخ انتشار 2005